How We Helped Switch Nails Scale from Launch to $1.5M in 1 Year.
Brand Story
Switch Nails creates high-quality, eco-friendly press-on nails designed for busy women who want salon-quality nails without the hassle. Their mission: make beauty effortless and sustainable.
The Challenge:
When Switch Nails launched in April 2023, they were starting from scratch. They had no established ad account, no data, and no marketing systems, just a great product and a clear goal: to scale profitably while staying true to their eco-conscious roots.
The Strategy:
We built everything from the ground up:
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Designed a profit-first scaling model using contribution
margin analysis
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Created a creative testing framework to discover what
content converts fastest
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Used whitelisting partnerships and TikTok Spark Ads to
reach new audiences
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Expanded across Meta, TikTok, Google, and Email to capture
and retain buyers
Our focus was simple: move fast, stay profitable, and never stop testing.
Performance Analytics
Increase in Blended Revenue (First 4 Months)
All-Time Average ROAS
Increase in Total Revenue (June–December)
Increase in Ad Spend Month-over-Month
Total Revenue in the First Year
A Glimpse Into The Creative Strategy And Structure That Helped Turn Things Around.
Biggest Takeaway
Switch Nails grew fast because every move was deliberate. Starting from zero, we focused on profitability, audience testing, and creative partnerships that brought real community appeal. Their first-year $1.5M milestone wasn't the result of hype but of smart systems, disciplined testing, and a clear understanding of what their audience valued most.
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