How we took a failing account from 3x to 8x ROAS in 90 days
Brand Story
Alev Jewelry was founded by three sisters: Yvonne, Nicole, and Cecille who wanted to create jewelry that blended elegance, fun, and meaning.
The Challenge
After months of poor performance with another agency, Alev's sales were flat, their ROAS had dropped, and confidence in paid media was low. They needed results, fast, and a clear structure that could hold up long-term.
The Strategy
We stripped everything down and rebuilt the funnel from scratch
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Rebuilt campaign structure on Meta & Google for clarity and
conversion intent
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Shifted creative angles from discounts to
storytelling.
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Prioritized high-intent audiences ready to buy.
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Focused on first-order profitability to protect cash
flow.
Performance Analytics
90-Day Total Revenue
Orders Completed in 90 Days
Average ROAS
website sessions
3-month Shopify analytics showing session and revenue data
A Glimpse Into The Creative Strategy And Structure That Helped Turn Things Around.
Biggest Takeaway
Alev went from burnout to breakthrough in 90 days, proving that structure, clarity, and story-driven ad creatives can revive even the toughest ad accounts. Their leap from struggling at 3x ROAS to sustaining 8x was more about restoring clarity and control, than just making better ads.
