How We Helped NOOD Scale New Customer Revenue by 117%
Brand Story
NOOD is a beauty brand built on inclusivity, innovation, and sustainability that creates skin-friendly, backless bras and accessories that help women feel confident and supported.
The Challenge:
With big growth goals and a focus on profitability, NOOD needed to scale customer acquisition fast without burning ad spend. Their challenge was to maintain strong CAC efficiency while improving retention through better creative and funnel structure.
The Strategy:
We used the TSA creative testing methodology to make every ad dollar count.
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Implemented a data-driven full-funnel approach across Meta
and Google
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Prioritized profitability metrics (MER, CM) in
decision-making
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Built creative variety (UGC, founder story, podcast-style
ads) to reach multiple audience types
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Tightened targeting with strict exclusion rules to
prioritize new buyers
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Connected the funnel with optimized landing pages and
retention flows
Performance Analytics
Increase in New Customer Revenue (Q1 → Q2 2024)
All-Time Average ROAS
Increase in Ad Spend (Q1 → Q2 2024)
Increase in Orders
Total Blended Revenue (Jan-Oct 2024)
A Glimpse Into The Creative Strategy And Structure That Helped Turn Things Around.
Biggest Takeaway
NOOD's success proved that profitability and scale don't have to compete. Through data-driven creative testing, new-customer-focused optimization, and full-funnel alignment, the brand achieved sustainable growth across every channel. A 117% increase in new-customer revenue and $3.1M in total blended revenue came from one thing; disciplined creative diversity guided by clear financial insight.
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