How we grew this faith-based jewelry brand from $600K to $1M+ in 7 months.
Brand Story
Shields of Strength is a Christian jewelry brand from Texas that engraves scripture into every piece. Run by a family passionate about faith, they've built a loyal audience among athletes, first responders, and the military.
The Challenge:
With thousands of SKUs and seasonal peaks, their challenge was identifying which products actually drove new customer growth and optimizing around those, without overspending or diluting the brand's message.
The Strategy:
We built everything around first-order profitability and creative scale.
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Identified high-performing SKUs and eliminated wasteful
spend
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Implemented a creative testing framework for quick
iteration
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Leveraged seasonal and emotional moments (Easter, Black
Friday)
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Connected paid ads with Klaviyo email retention to boost
lifetime value
The goal wasn't just more sales. It was predictable, profitable scaling.
Performance Analytics
Increase in Q4 2023 Revenue (vs Q4 2022)
Increase in Email Revenue YoY
Decrease in CPA
All-Time Average ROAS
Total Blended Revenue Achieved in 2023
A Glimpse Into The Creative Strategy And Structure That Helped Turn Things Around.
Biggest Takeaway
Shields of Strength's growth came from clarity and focus. By prioritizing contribution margins, seasonality, and high-demand products, we helped them turn scattered SKUs into a structured, high-performing catalog. Their 78% year-over-year revenue growth wasn't luck. It was the result of building a system that turns every ad dollar into measurable, repeatable profit.
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