How we built a digital marketing system that delivers eightfold revenue growth in 9 months.
Brand Story
With over 40 years in diamond jewelry manufacturing and retail, GDM specializes in engagement rings, wedding bands, and fine jewelry crafted in gold and platinum. Based in Montreal, they work with both earth-grown GIA-certified diamonds and lab-grown IGI-certified stones.
The Challenge:
Despite a strong reputation, GDM was losing online traction to new digital-first jewelers. Their paid systems lacked consistency, and they needed a way to attract and convert high-intent shoppers while maintaining brand prestige.
The Strategy:
We focused on turning legacy into leverage.
-
Rebuilt ad structure to target intent-driven traffic
-
Highlighted craftsmanship and credibility in
creatives
-
Overhauled product pages for clarity and conversion
-
Implemented full-funnel tracking and monthly
optimization
Performance Analytics
Revenue Growth Over 9 Months
Average Return on Ad Spend
Revenue Increase (Q4 2023 vs Q4 2022)
Monthly Revenue Growth
Monthly Sessions by August 2025
9-month analytics view showing sustained growth pattern
A Glimpse Into The Creative Strategy And Structure That Helped Turn Things Around.
Biggest Takeaway
We helped GDM modernize without losing heritage, and helped them scale eightfold in nine months like a performance brand while keeping the trust of a family jeweler. It's proof that even legacy brands can thrive online when strategy respects heritage and performance works hand in hand with storytelling.
Other Case Studies
Scaling Businesses With Our All-in-One Marketing Solutions
Our all-in-one marketing solutions help you overcome challenges, scale faster, and achieve sustainable growth.
No long-term contracts
Proven lead generation system
Quick Results
Data-driven decision making
High ROI